eCommerce and Retail

Socials funnel distinguishing positive, negative, and neutral sentiments

How Sentiment Analysis Is Redefining Customer Understanding in eCommerce

The Competitive Advantage of Knowing Your Customers Better: Through Data Introduction In the hyper-competitive landscape of modern e-commerce, everything is dictated by customers. From product niches and quality standards to the choice of material, price, and stocks, all are regulated by customer ratings, preferences, behavior, and changing needs. In fact, product quality is directly proportional …

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How Brands Use Web Scraping to Track Prices Across Global Marketplaces

In the borderless eCommerce economy of today, price is one of the most important elements that make or break a customer’s decision to buy your product or that of a competitor. With platforms such as Amazon, Alibaba, eBay, and Flipkart carrying millions of listings, brands often struggle to track how their products and those of …

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