How scraping Can be helpful for small and Medium Businesses (SMEs)
The uses of web scraping have increased tremendously due to its adoption from all sectors of life in last few years and so its market from net worth of US 500 million by the end of 2022 with a predicted worth of 1.3 billion by 2030. Web scraping has opened wide range of solutions, potential offers and new possibilities for all kind of small and medium enterprises which can not only increase the business financially by many folds but can also take the businesses to new dimensions to AI world.
“Everything starts with the customer.” – June Martin
web scraping is a powerful tool so powerful indeed that you could build an entire business based around scraping data from the internet after all data has value especially if you can turn that data into valuable insights for other people. We have discussed below some web scraping and data mining driven solution which can be helpful for gaining big share from market and increase your business performance by many folds.
Comparison or price tracking:
A very popular use of web scraping comes from price comparison and price tracking for competitors’ websites. You could set up a web scraper to pull product details and pricing from multiple retailers and offer the buys the best price among the market. This does not just increase your sales or keeps you ahead in the market but it does free branding of your business without spending anything on advertisements or marketing. Scraping solution has helped a lot of businesses to compete the market by providing right information to them at right time.
Lead generation:
Web scraping can also be used for lead generation either in the b2c or b2b sectors you could use web scraping to build a high-quality lead for all kinds of businesses. Of course, you wouldn’t want to tackle this project lightly for example you would have to make sure you’re scraping high quality leads that are worth contacting. Get started by contacting us the best way to get the leads of your business sector.
Target your audience with scraping solution
Scraping solution has huge experience in hitting the right audience so whatever business niche you may have we know where to find the targeted leads to increase your sales and hence the business.
Web listing aggregators:
Aggregators are great businesses that rely on web scraping the best part of this concept is that it is extremely versatile you could create an aggregator website for job listings, real estate, automotive listings and much more it’s all about finding a niche of listing that can draw the attention of enough people that can find it useful number four financial and marketing analysis.
The aggregators like glass doors, indeed, LinkedIn and ever skyscanner’s hugely rely on web scraping. Their data is continuously being scraped either from small aggregators or from the big companies websites.
Financial and marketing analysis:
Web scraping can also be utilized to extract large amounts of data from all sorts of industries. These data sets can then be data mined to extract valuable industry or market insights this can then be sold to companies in said industries or you could run this analysis on demand for your clients. This might be one of the most involved and complex ideas on the list but also one of the most profitable.
“A moment’s insight is sometimes worth a life’s experience.” – Oliver Wendell Holmes Jr.
Today, ninety percent of the business success depends on the initial market insights, market size and future trends of the same market and all that data can be captured or mined with web scraping and data mining.
Sport data services:
Sports data has a huge value in todays world specially in betting world, training and coaching scenarios. It can be interpreted in many different ways with web scraping you can extract data from all sorts of sports and leaks to collect them all in one place be it for further analysis sports bidding or fantasy leagues.
Most of the sports businesses are data driven these days, Even an athletes perfect arm moment in todays world has a history and data support of many decade and that’s why its well established fact that if you want to innovate something amazing you must have full insight of market needs, its history and full insight of the future otherwise you can not develop anything with solid footprints
Booking Industry:
Data scraping has opened some new horizons in recent past (new business niches) where with little effort you can get yourself appointments on bookings slots in not only very reasonable rates but also in exceptionally close dates. This business is becoming very popular in hotel industry, immigration industry and in any situation where you need to book a slot before arrival.
It’s a scenario where you put the web scraper to keep checking if someone leaves an already booked slot between two mentioned dates (time period) and as soon as someone leaves his booked slot (due to an emergency or change of his plan), the slot becomes available to book again with very reason able rates and the scraper books it for you automatically for you within seconds. This app has become very popular among travel agents, driving license industry and tourism companies.
There are many other scenarios where web scraping and data mining can be helpful and useable for many other industries and very hard to discuss all of them in one blog. For more details, please visit another blog written on same topic but with different industries